| How Logical: Kirk and Spock Join Forces for Amusing German-Market VW Commercial |
Oct 7th, 2014 |
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Volkswagen is banking on the everlasting appeal of the Star Trek franchise in its latest ads, which tout its ventures into electric mobility, by releasing a German-language spot featuring 83-year-old actors William Shatner and Leonard Nimoy, or James Tiberius Kirk and Mr. Spock of the U.S.S. Enterprise. In the VW commercial, their sweaters recall the color schemes […]
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| Jeremy Clarkson Responds to Top Gear Argentina Debacle, Says It Was a Political Conspiracy |
Oct 7th, 2014 |
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If you recall the dramatic tales coming out of Argentina of rock-throwing crowds and cowering British car-show hosts, you’ll want to hear Jeremy Clarkson’s even more dramatic side of things. The only problem with his account is that it’s Jezza’s; those seeking an objective truth should stick to objective outlets. Clarkson doesn’t do objective, and […]
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| VIDEO: These Rally Spectators Are Lucky to Be Alive—and Unhurt |
Oct 7th, 2014 |
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Rally fans’ thirst to be as close to the action as possible ensures a visceral spectator experience but exposes them to extreme danger when things go wrong. This is nothing new, mind you. If anything, it was far worse in the Group B era, where the cars were at their most powerful and the fans […]
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| The Awful Jules Bianchi Crash Raises Serious Safety Questions for Formula 1 |
Oct 7th, 2014 |
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Last weekend, Marussia driver Jules Bianchi was seriously injured when his car left the course at the Japanese Grand Prix and collided with an emergency vehicle (a front loader) while it was recovering Adrian Sutil’s Sauber. As you can see from the fan video below, the impact was horrendous and left Bianchi in need of emergency […]
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| The Perfect Handoff |
Oct 7th, 2014 |
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Like a relay race, winning the F&I profit race comes down to a perfect customer handoff from sales and a strict adherence to the process. F&I trainer offers a few process tips to ensure the baton doesn't get dropped.
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| Social-Media Blitz |
Oct 7th, 2014 |
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John Elway’s Crown Toyota reveals how it increased its Facebook fan base by 47% and generated 500 intent-to-buy actions in just two months.
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| Entering the Virtual F&I Office |
Oct 7th, 2014 |
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Facebook is in the spotlight this month, and the editor believes new ad tools the social network is offering can help the F&I cause.
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| 2014 Mitsubishi Lancer Evolution GSR Quick Drive |
Oct 6th, 2014 |
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Bad boy candy.
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| Lotus Considering Front-Engined Future Models with Proton Drivetrains, Including Sedans and Crossovers |
Oct 6th, 2014 |
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So after telling you about Lotus’s plans to more than double production of cars based on its existing mid-engined platform, what about the more distant future? When we interviewed company CEO Jean-Marc Gales at the 2014 Paris auto show, he was happy to also talk about his longer-term ambitions but also noted that nothing beyond the […]
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| Exclusive: Lotus CEO Outlines Plan to Save the Brand with Faster, U.S.-Legal Cars |
Oct 6th, 2014 |
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Lotus doesn’t have a stand at the 2014 Paris auto show, but its newly appointed French CEO Jean-Marc Gales was in attendance, so we took the opportunity to grab an interview about his plans for the future of the brand. It’s been a baptism of fire for Gales. Even a résumé that includes Peugeot Citroën, […]
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